Alışveriş Ekimi "Shopping October" & Pazarama's Birthday!

Alışveriş Ekimi was Pazarama’s first official launch, supported by large scale campaigns across out of home advertising, TV commercials, and more. What made this campaign especially memorable was that it also celebrated Pazarama’s third birthday as a shopping app. The marketing team did a brilliant job shaping the story of the campaign.

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The theme was, “Come to my birthday, it’s different from other birthdays because I’ll be giving gifts to my guests.” Throughout the campaign, Pazarama distributed daily coupons and ran special offers across categories such as fashion, outdoor, electronics, and more.

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I was part of the creative team on this project and worked on adapting the main key visual across multiple sub campaigns. It was also my first experience working on out of home advertising within the company. It was stressful at times, but incredibly fun and rewarding.