E-Commerce Assets
For the e-commerce rollout, I designed a set of conversion-focused assets highlighting key benefits, ingredients, and product usage. I translated complex nutritional information into clear, visually engaging formats, making it easy to understand the differences between the men’s and women’s formulas. Each asset was built with strong hierarchy and platform adaptability in mind, ensuring consistency across digital channels while supporting informed and confident purchase decisions.
Centrum Gender Launch
I played a key role in the creative development and design execution of the Centrum Gender launch in Turkey, working closely with the Haleon OTC team. From developing the key visual to adapting it across multiple channels, I translated the brand strategy into a cohesive and locally relevant launch identity.
I designed and delivered PR kits, pharmacy visibility materials, invitation and note cards, hand cards, and a full suite of e-commerce assets. By aligning creative concept with production and rollout, we built a unified launch experience that strengthened the brand across both physical and online environments.
Influencer Kit
For the influencer launch phase, we designed a bespoke
PR kit created to introduce selected influencers to the
product and support authentic promotion. The concept
was built around a dual magnetic box system,
representing the “his and hers” positioning of
Centrum Gender. Two separate boxes, one for men and
one for women, were designed to come together as a single
unit, visually reinforcing the product idea. Inside, the kit
included the product itself, curated promotional materials,
a detailed product brochure, and a personalized note card.
The unboxing experience was intentionally crafted to feel
premium, informative, and shareable, encouraging influencers
to explore the product and communicate its benefits confidently to their audience.
Pharmacy PR Pack
I developed a streamlined Pharma Kit designed for clear and impactful product presentation. The single premium box featured the key visual on the cover for strong brand recognition. Inside, both Centrum Gender products were placed together to reinforce the range positioning. The design focused on clarity, credibility, and supporting pharmacists with a concise yet effective introduction to the product line.
Pazarama Plus Launch
Pazarama is a Turkish e-commerce platform offering a wide range of products and services, connecting customers with different brands and sellers through its online marketplace.
Pazarama Plus is a special privilege program designed to offer exclusive perks and tailored campaigns just for Pazarama users. It officially launched this past February, marking an exciting step forward for the brand.
I had the pleasure of leading the creative direction for both its digital assets and outdoor advertising designs. It was a rewarding project where I got to blend vibrant visuals with the program’s unique value, helping bring the launch to life across multiple platforms.
Before developing the key visual,
we first needed to establish a
logo for Pazarama Plus that could
communicate the programme’s
more exclusive and premium positioning
To achieve this, I introduced a rich gradient from Pazarama's brand colours, combined with black, giving the logo a more sophisticated and elevated feel while still keeping it connected to the Pazarama brand.
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I carried the same gradient treatment into the key visual. The KV was built around this visual language, using the gradient as a core element to create a vibrant yet premium look and maintain consistency across the campaign. This approach also allowed the identity to translate effectively across different digital and outdoor applications.
Landing Pages
Social Media
The Pazarama Plus event took place at a mall between February 12–16, offering visitors a vibrant and
interactive experience. From a photobooth and claw machine to the fun stand-up show and cozy coffee
& cookie treats, the stand was full of engaging moments. I single-handedly designed the entire event
space and created all content from A to Z everything from concept to execution. It was an incredibly fulfilling project where I got to shape not just the visuals, but the whole atmosphere of the event.
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