Alışveriş Ekimi "Shopping October" & Pazarama's Birthday!
Alışveriş Ekimi "Shopping October" & Pazarama's Birthday!
Alışveriş Ekimi was Pazarama’s first official launch, supported by large scale
campaigns across out of home advertising, TV commercials, and more. What made this campaign especially memorable was that it also celebrated Pazarama’s third birthday
as a shopping app. The marketing team did a brilliant job shaping the story of the campaign.
The theme was, “Come to my birthday, it’s different from other birthdays because I’ll be giving gifts to my guests.” Throughout the campaign, Pazarama distributed daily coupons and ran special offers across categories such as fashion, outdoor, electronics, and more.
Campaigns & Sub-Campaigns
Alongside the main campaign KV, I developed a series of sub-campaign KVs for the different offers running throughout Alışveriş Ekimi. These included daily coupon offers, hourly discounts and selected product discounts, with each promotion having its own visual treatment based on the main campaign KV. The challenge was to give each offer a clear and distinctive look while keeping everything recognisable as part of the same campaign. I adapted the main visual language across the different formats and offers, creating a consistent yet varied set of campaign assets for the full Alışveriş Ekimi experience.
OOH
OOH
Black Friday
The 11.11 and Super November campaigns were one of the biggest and most dynamic projects I worked on it included over 10 sub-campaigns like the “Second Item for 1 TL” deal, coupon offers, furniture specials, and more. I was fully in charge of creating everything from social media visuals to landing pages, ensuring each piece stayed on brand while standing out on its own. It was fast-paced and full of moving parts, but seeing it all come together into one bold, cohesive campaign made the whole experience incredibly rewarding.
As part of the 11.11 and Super November mega campaigns, I designed our very first seamless landing page built to deliver a smooth, intuitive user experience despite the complexity of over 10 sub-campaigns. From dynamic visuals to smart layout planning, every element was crafted to keep the energy high and navigation effortless. It wasn’t just a landing page it was a vibrant, interactive hub where all offers came to life in one cohesive flow. Creating it from scratch was both a creative and strategic challenge, and easily one of my favorite parts of the entire project.
Sub-Campaigns
Landing Pages
Social Media
Valentine's Day
For Valentine’s Day, I took on the full creative workload and brought it all to life myself from the key visual and landing page to a special “One Price” campaign. It was a super fun project where I got to play with warm, romantic tones and craft a cohesive look and feel across every touchpoint. Seeing everything come together so smoothly made it extra rewarding!
Spring Offers
For the Spring Campaign, I handled the entire creative process on my own from designing the key visual to crafting the landing page. The goal was to capture the fresh, uplifting vibe of the season, and I had a great time bringing that energy into every detail. It was a full-circle project where I could really let the colors, layout, and tone bloom together into a cheerful, cohesive experience.
