Premium Island Display
The Island Display was designed to promote and showcase three brands belonging to Haleon at the same time, while highlighting that the products are suitable for users of all age groups.
For each brand’s display, a relevant toothpaste product was used as a dummy to emphasise the key product. Additional display areas were placed on the left and right sides to accommodate the actual products on the stand.
The designs were adapted from the brands’ existing key visuals, while the shelf cards were enhanced with more internal, brand-focused touches to create a stronger in-store presence.
Kids Lunch Box & FSU
For the Sensodyne Kids Back to School promotion, I designed a FSU for product promoting and playful lunchbox-style kit shaped like a house, with an illustrated bathroom layout inside to make oral care feel fun and familiar for children. The box included a toothbrush, toothpaste, and a brushing tracker sheet to encourage consistent habits in an engaging way. The concept turned daily brushing into an interactive experience, helping kids build routines while keeping the brand message simple, educational, and approachable.
*Pictures and video recorded by my former line manager.
Calendar and Notebook - 2025 Promo
In 2025, I designed a custom calendar and notebook for Pazarama as a company-wide gift. The concept captured Pazarama's bold, energetic personality while intentionally stepping beyond the usual brand guidelines.
I like to think of it as the rebellious sibling of the brand: recognisably Pazarama, but with more freedom to experiment through playful layouts, vibrant graphics, and expressive typography. It was a chance to explore the brand from a fresh perspective while creating something employees would genuinely enjoy using every day.
