Social Media

Social media design has been a big part of my work across different brands, campaigns and audiences, covering everything from always-on content and promotional activity to larger seasonal campaigns and product launches. I’ve created and adapted assets for platforms including Meta, Google and LinkedIn, working across different formats and specifications while keeping each brand visually consistent.

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The work often involved adapting existing key visuals into social-friendly layouts, creating variations for different messages and audiences, and making sure the designs stayed clear and engaging even at smaller sizes. This section brings together a selection of social media work from different brands and campaigns, showing how I adapt visual identities across platforms while keeping each piece relevant to its purpose.

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A few examples can be found below. I’ve left out some pieces to avoid duplicating work that’s already shared across my campaign and launch pages, so this section focuses on additional social media work that hasn’t been shown elsewhere in the portfolio.